The rise of ubiquitous internet connectivity through handheld devices has resulted in an explosive growth in demand for mobile applications that enable business transactions on the go. Every industry segment has witnessed this growth, and all businesses are able to see what is in store for the future: mobile apps are going to be the […]
Mobile applications have contributed to the rise of smartphones and tablets in a big way, and many companies are showing more interest in developing their own mobile apps. While evaluating a mobile application development company, it would be a good idea to be clear on three aspects: 1. What user experience can the development partner […]
Gartner’s magic quadrant report on mobile application development platforms identifies 10 critical considerations that an enterprise should consider while evaluating mobile application development platforms. These considerations span both technical and non-technical realms, and are as enumerated as under. Match to marketing needs and skills Mobile application development platforms need to be able to manage mobile […]
Mobile applications have become the most effective tool for facilitating a wide variety of consumers transacting with their service providers. Mobile apps guarantee a personalized, secure and reliable interface between the consumer and the service provider; in the internet era, nothing could come closer to meeting the demands of the consumer as well as the […]
Mobile applications have become the most effective tool for facilitating a wide variety of consumers transacting with their service providers. Mobile apps guarantee a personalized, secure and reliable interface between the consumer and the service provider; in the internet era, nothing could come closer to meeting the demands of the consumer as well as the […]
Mobility as a concept is not new: it first appeared on the business scene decades ago. What catalysed its progress as a business tool was the appearance of smart mobile devices, including the smartphone and tablet. Smartphone enabled applications gave birth to the domain of enterprise mobility, which is now forging a path to new […]
Google reports that over 1.3 million new Android devices are activated daily, and Apple has sold 400 million iOS devices since the iPhone introduction in 2007. This huge growth means that mobile devices will become the device of choice for all transactions. The power of the ‘mobile app’ thus cannot be underestimated. The power of […]
Gartner, in one of its reports, states more than 40% of mobile handsets sold globally were smart phones, and that figure is likely to grow to 60% by 2015. Adoption of smartphones is only going to further fuel the growth of transactions through mobile apps. ComScore, in one of its recent reports, reports that two […]
Travel rental companies are a niche sub-segment within the travel services businesses. The power of mobility has touched almost every industry vertical, and the travel industry is not one to be left out. The industry is awash with a multitude of off-the-shelf travel apps that target both the end-user, as well as online travel agencies […]