Newspaper, radio and television have been the primary agents of spreading information over the last century. They have kept us glued and clued into what’s happening around us. In the eighties, mass media underwent a major revamp and the new media emerged , giving users a more interactive interface, the new media is bridging distances and expanding the realm of possibilities.

The new media is armed with the capabilities to grow and succeed in the challenging times ahead. Mobile devices, podcasts, blogs, social networking and web portals are redefining the media experience and widening the scope for growth. Online readership has been steadily increasing for the past couple of years. In fact, newspapers with an online presence have made up for readership losses by 28% and gained from online advertising revenues which stood at nearly $5.9 billion in the final quarter of 2008. Industry expert and Rediff.com’s CEO, Ajit Balakrishnan predicts that online advertising will match television advertising by 2011.

“Within 10 years, I believe nearly all newspapers will be delivered digitally… " Rupert Murdoch – Chairman, News Corp & Media Mogul

When such rapid advances are being made in the new media, how do you make sure your content is seamlessly integrated onto this quick, popular and interactive medium?

It requires a team of experienced professionals committed solely to seamless delivery of content. A team like Vishwak.

Over the years, Vishwak’s experience in partnering with online media publications has helped us better understand the complex dynamics of new media. This understanding enables us to deliver end-to-end service offerings including conceptualization, design execution, implementation, infrastructure and support.

Our comprehensive approach to providing technology solutions makes sure your content finds its presence not just on desktop platforms but also on mobile devices.

Classified advertising in the UK grew, by 45% to £379m - a market share of 18.8

As a thought leader in the media space, we understand your editorial and technical business needs. While our subject matter experts in India, US & UK work on innovative solutions, your team can focus on redefining your audience’s experience.

Our 700 man years of Web and mobile portal experience have resulted in the creation of two signature offerings for media - The Vishwak Portal Framework or VPF and the Vishwak Video Framework or VVF.

Developed through years of expertise and research, the Vishwak Portal Framework offers the advantages of customization for enhanced user experience. By integrating end-to-end functions with online and mobile applications, VPF allows greater personalization of content to make it relevant across demographics and geographies.

The total market for online video ad spend in the USA will reach $4.6 billion by 2013.

Vishwak Video Framework is an online video management and delivery platform. It enables online publishers and media houses to experience the benefits of the latest video sharing technologies. Besides supporting delivery to the Web, iPods, iPhones and mobiles, it also creates additional revenue streams from media assets.

Together, we have helped our clients see an increase of between 30-50 per cent in revenues, while we have grown as domain leaders in partnership with them.